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Privacy policy

Last updated: December 18, 2025

Lunavia operates this online store and website, including all related information, content, features, tools, products, and services, in order to provide you, the customer, with a curated women’s sleepwear shopping experience (the “Services”). Lunavia is powered by Shopify, which enables us to provide the Services to you.

This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described below.

1. Personal Information We Collect or Process

When we use the term “personal information”, we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that has been anonymized or de-identified so that it cannot identify or be reasonably linked to you.

Depending on how you interact with the Services, where you live, and as permitted or required by applicable law, we may collect or process the following categories of personal information (including inferences drawn from such information):

  • Contact details – Name, billing address, shipping address, phone number, and email address.
  • Financial information – Payment card type (e.g., credit or debit), partial card details, payment confirmation, transaction details, and other payment-related information. (Full card data is processed securely by our payment processor and not stored in full by Lunavia.)
  • Account information – Username, password, security information, wishlist items, preferences, and saved settings.
  • Transaction information – Items you view, add to your cart or wishlist, purchase, return, exchange, or cancel, as well as order history and return history (including our 15-day return window).
  • Communications with us – Information you include when you contact us (e.g., customer support messages, order inquiries, feedback, or product reviews).
  • Device information – Device type, operating system, browser type, IP address, and other technical identifiers.
  • Usage information – How you interact with the Services (e.g., pages visited, clicks, time spent, referring URLs, and navigation paths).
  • Marketing and preference information – Your communication preferences, marketing opt-ins/opt-outs, and responses to campaigns or promotions.

2. Personal Information Sources

We may collect personal information from the following sources:

  • Directly from you – When you create an account, make a purchase, request a return, contact us, join our email/SMS list, or otherwise provide information through the Services.
  • Automatically through the Services – Through cookies, pixels, and similar technologies when you browse, add to cart, or make a purchase.
  • From our service providers – For example, payment processors, fulfillment and shipping partners, email service providers, analytics providers, and customer support tools acting on our behalf.
  • From partners or other third parties – For example, advertising and social media partners, if you interact with our ads or connect through social accounts (where applicable).

3. How We Use Your Personal Information

Depending on how you interact with us and which Services you use, we may use your personal information for the following purposes:

a) Provide, Tailor, and Improve the Services

We use your personal information to:

  • Process your orders and payments.
  • Fulfill and deliver your purchases (including arranging shipping).
  • Manage our 15-day return and exchange process.
  • Create, maintain, and manage your Lunavia account.
  • Remember your preferences, saved items, and shopping history.
  • Provide a more tailored sleepwear shopping experience (e.g., recommending products based on your browsing and purchase history).
  • Operate, maintain, and improve the functionality and performance of the Services.
b) Marketing and Advertising

We may use your personal information to:

  • Send you marketing, promotional, and special-offer communications by email and/or SMS (where permitted and with your consent where required).
  • Show you online ads for Lunavia on our site and on other websites or platforms.
  • Personalize ads based on products you viewed, added to your cart, or previously purchased.

You can opt-out of marketing emails at any time by using the “unsubscribe” link in our emails. For SMS (if applicable), you can follow the instructions in the message to stop receiving messages.

c) Security and Fraud Prevention

We use your personal information to:

  • Authenticate your account and keep it secure.
  • Provide a safe and secure checkout and shopping environment.
  • Detect, investigate, and help prevent fraud, abuse, or suspicious activities.
  • Protect the rights, safety, and property of Lunavia, our customers, and the public.

If you use the Services and register an account, you are responsible for keeping your account credentials safe. We recommend that you do not share your username, password, or other access details with anyone else.

d) Communicating with You

We use your personal information to:

  • Provide customer support and respond to your inquiries.
  • Send order confirmations, shipping updates, and important notices about your purchases or account.
  • Notify you of changes to our policies, terms, or Services when required.
e) Legal and Compliance

We may use your personal information to:

  • Comply with applicable laws, regulations, and legal processes.
  • Respond to requests from law enforcement or regulatory authorities.
  • Enforce our Terms of Service and other policies.
  • Investigate or defend against legal claims.

4. How We Disclose Personal Information

We do not sell your personal information in the traditional sense (for money). In certain circumstances, we may disclose your personal information to third parties for legitimate purposes, as described below and subject to this Privacy Policy:

  • With Shopify and service providers – We share information with Shopify and trusted vendors that perform services on our behalf, such as payment processing, hosting, IT support, data analytics, email delivery, customer support, order fulfillment, and shipping.
  • With business and marketing partners – We may share information with advertising and marketing partners to help us market Lunavia, show relevant ads, and measure campaign performance. These partners use your information in accordance with their own privacy notices.
  • At your direction or with your consent – For example, when you choose to connect with social media or use a specific integration, or when you request a shipment using a particular carrier or service.
  • With our affiliates – We may disclose personal information within our corporate group, if applicable, for operational and administrative purposes.
  • In connection with a business transaction – In the event of a merger, acquisition, restructuring, sale of assets, or bankruptcy, personal information may be transferred as part of that transaction as permitted by law.
  • For legal, safety, and protection reasons – We may disclose information when necessary to comply with legal obligations, respond to legal requests, protect our rights and property, enforce our policies, or protect our customers or the public.

5. Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve the Services for you. Information you submit to the Services will be transmitted to and shared with Shopify, as well as other third parties that may be located in countries other than where you reside, in order to provide and improve the Services.

To help protect, grow, and improve our business, we may use certain Shopify features that incorporate data from your interactions with our store, other merchants, and Shopify. In those situations, Shopify is responsible for the processing of your personal information for those specific purposes (including responding to requests to exercise your rights regarding that processing).

To learn more about how Shopify uses your personal information and any rights you may have, please review the Shopify Consumer Privacy Policy and the Shopify Privacy Portal.

6. Cookies and Tracking Technologies

We and our service providers use cookies, pixels, and similar technologies to:

  • Remember items in your cart and your preferences.
  • Understand how you use and navigate our website.
  • Measure performance of our pages and marketing campaigns.
  • Show you more relevant content and ads.

You may be able to manage cookies through your browser settings or device controls. Please note that disabling certain cookies may affect the functionality of the Services (for example, keeping items in your cart or staying logged in).

7. Third-Party Websites and Links

The Services may contain links to websites or online platforms operated by third parties. If you follow links to sites not affiliated or controlled by us, you should review their privacy and security policies and other terms and conditions.

We are not responsible for the privacy or security of such third-party sites, including the accuracy, completeness, or reliability of information found on these sites. Information you provide on public or semi-public venues (including third-party social networks) may be viewable by other users and may be used by us or third parties in ways that we cannot fully control. Our inclusion of a link does not imply an endorsement of the content or operator of that site.

8. Children’s Data

The Services are not intended for children, and we do not knowingly collect personal information from children under the age of majority in your jurisdiction.

If you are a parent or guardian and believe that your child has provided us with personal information, you may contact us using the details below to request deletion.

As of the Effective Date of this Privacy Policy, we do not have actual knowledge that we “sell” or “share” (as those terms may be defined under applicable law) personal information of individuals under 16 years of age.

9. Security and Retention of Your Information

We use reasonable physical, technical, and organizational measures to help protect your personal information. However, no security measures are perfect, and we cannot guarantee “perfect security.” Information you send to us may not be secure while in transit, so we recommend not using unsecure channels to send sensitive information.

We retain your personal information for as long as necessary to:

  • Provide the Services and complete your transactions.
  • Maintain your account (if you have one).
  • Comply with legal obligations.
  • Resolve disputes and enforce our agreements and policies.

The specific retention period may vary depending on the type of data and the reasons we collected it.

10. Your Rights and Choices

Depending on where you live, you may have some or all of the following rights regarding your personal information (subject to legal limitations and exceptions):

  • Right to Access / Know – Request access to the personal information we hold about you.
  • Right to Delete – Request that we delete personal information we maintain about you.
  • Right to Correct – Request that we correct inaccurate personal information.
  • Right to Portability – Request a copy of your personal information in a usable format and, where feasible, request that we transmit it to another entity.
  • Right to Opt Out of Sale/Sharing for Targeted Advertising – In some locations, you may have the right to opt out of the “sale” or “sharing” of your personal information or processing for targeted advertising.
  • Managing Communication Preferences – You can opt out of marketing emails by using the “unsubscribe” link in our emails. For SMS (if applicable), you can follow the instructions in the message to opt out.

You may exercise your rights where indicated on the Services (if tools are provided) or by contacting us using the details below.

We will not discriminate against you for exercising any of these rights. We may need to verify your identity before processing your request, as permitted by law. You may also designate an authorized agent to submit requests on your behalf, subject to verification.

To learn more about how Shopify uses your personal information and related rights, please visit:
https://privacy.shopify.com/en

11. Complaints

If you have concerns or complaints about how we process your personal information, please contact us first using the details below so we can try to resolve the issue.
Depending on where you live, you may also have the right to:

  • Appeal our decision regarding your request; and/or
  • Lodge a complaint with your local data protection or privacy authority.

12. International Transfers

We may transfer, store, and process your personal information outside the country you live in, including in the United States and other countries where our service providers or Shopify are located.

If we transfer your personal information out of the European Economic Area (EEA) or the United Kingdom, we will rely on recognized transfer mechanisms (such as the European Commission’s Standard Contractual Clauses or equivalent UK mechanisms), unless the destination country has been deemed to provide an adequate level of protection.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. When we do, we will:

  • Post the revised Privacy Policy on this page;
  • Update the “Last updated” date at the top; and
  • Provide additional notice where required by applicable law.

Your continued use of the Services after an update constitutes your acceptance of the revised Privacy Policy.

14. Contact

If you have any questions about this Privacy Policy, our privacy practices, or if you would like to exercise your rights, you can contact us at:
Lunavia
Email: support@lunaviawellness.com
Phone: (248) 388-9146
Address: P.O. Box 7426 Birmingham, MI 48012

We will do our best to respond to your questions and requests in a timely manner.