Login

Cart

Your cart is empty

LunaVia Minimum Advertised Price (MAP) Policy

Effective Date: 18 December, 2025
Brand: Lunavia - Women's Sleepwear

1. Purpose

Lunavia is committed to protecting its brand image, supporting fair competition, and ensuring consistent value perception for customers. This Minimum Advertised Price (“MAP”) Policy is designed to:

  • Maintain Lunavia’s reputation as a premium women’s sleepwear brand.
  • Support authorized online sellers who invest in promoting Lunavia products.
  • Prevent price-based advertising that undermines the brand or devalues the product line.

This MAP Policy applies only to advertised prices and does not control the actual sale price at which you may sell Lunavia products. You remain free to sell Lunavia products at any price you choose.

2. Scope & Covered Parties

This MAP Policy applies to:

  • Lunavia’s entire product range (current and future SKUs), unless explicitly exempt in writing.
  • All authorized online sellers, including:
    • Your own e-commerce website(s)
    • Online marketplaces (e.g., Amazon, eBay, Walmart, etc.)
    • Social media shops or in-app stores
    • Affiliate or partner websites where Lunavia products are listed or promoted

Lunavia currently sells online only and does not operate a physical retail store. This MAP Policy therefore applies exclusively to online advertising and promotion of Lunavia products.

3. Definition of “Minimum Advertised Price”

  • The Minimum Advertised Price (“MAP”) is the lowest price at which Lunavia products may be publicly advertised in any online channel.
  • The applicable MAP for each product will be communicated by Lunavia via:
    • A price list or dealer sheet; or
    • Written/email communication from Lunavia.

If you are unsure of the MAP for any product, you must contact Lunavia before advertising that product.

4. What Counts as “Advertising” Under This Policy

For the purposes of this MAP Policy, “advertising” includes (but is not limited to):

  • Product listings and prices on your website or online store
  • Prices listed on online marketplaces (e.g., Amazon, eBay, Walmart, etc.)
  • Digital ads (Google Ads, Meta Ads, Pinterest Ads, etc.)
  • Social media posts that show specific prices (Facebook, Instagram, TikTok, Pinterest, etc.)
  • Email or SMS marketing that mentions specific product prices or discounts
  • Banner ads, pop-ups, landing pages, and remarketing ads showing prices

This policy does not apply to:

  • Prices shown only after a customer has added an item to their cart,
  • Prices shown after login to a private/wholesale area (if applicable),
  • Direct 1:1 negotiations with individual customers via private channels.

5. Sales Price vs. Advertised Price

  • You may sell Lunavia products at any price you choose.
  • However, any publicly advertised price must not be lower than the current MAP set by Lunavia.

Example:

  • If MAP for a Lunavia nightwear set is $79, you may:
    • Advertise it at $79 or higher; and
    • Actually sell it for less in the cart or via a private coupon — provided the lower price is not publicly advertised in violation of this policy.

6. MAP Guidelines

Unless specifically authorized by Lunavia in writing, you agree that you will:

  1. Not advertise any Lunavia product at a price below the current MAP.
  2. Not use phrases such as:
    • “Call for lowest price”
    • “Price too low to show”
    • “Add to cart for lowest price” (if the cart price is lower than MAP and used as a sales tactic)
    where such language is intended to circumvent MAP.
  3. Not strike-through the MAP and show a lower visible advertised price.
  4. Ensure promotional price displays, comparison tools, or dynamic pricing tools do not advertise below MAP.

7. Discounts, Coupons & Promotions

Lunavia understands that promotions are part of online retail. Limited, controlled promotions may be allowed so long as they do not undermine the MAP structure.

Unless Lunavia approves otherwise in writing:

  • Site-wide coupons (e.g., “10% off everything”) are allowed only if:
    • The displayed advertised price for Lunavia products remains at or above MAP; and
    • The discount is applied in cart or at checkout, not as a publicly visible advertised price lower than MAP.
  • Bundle offers (e.g., “Buy 2 sets, save 15%”) are allowed, provided:
    • You do not advertise an effective per-unit price below MAP; and
    • The MAP is respected in the publicly displayed single item price.

If Lunavia announces a brand-wide promotion (e.g., “Lunavia Summer Sale – 20% Off Selected Styles”), Lunavia may temporarily adjust MAP or grant written permission for specific promotional pricing for the duration of the campaign.

8. Third-Party Marketplaces

If you list Lunavia products on third-party marketplaces (e.g., Amazon, eBay, Walmart, etc.):

  • This MAP Policy still applies to all advertised prices and promotions on those platforms.
  • You are responsible for ensuring your listings, repricing tools, and promotions on those platforms do not advertise below MAP.
  • Technical or automated pricing errors on third-party sites will still be treated as MAP violations and must be corrected promptly upon notice.

9. Monitoring & Enforcement

Lunavia reserves the right to:

  • Monitor advertised prices for Lunavia products across websites, marketplaces, and digital channels.
  • Use internal tools, third-party monitoring services, and spot checks to verify compliance.

Lunavia maintains this MAP Policy unilaterally and does not seek or accept agreement or negotiation from any seller regarding this policy.

10. Violations & Consequences

If Lunavia determines, in its sole discretion, that a seller has violated this MAP Policy, Lunavia may take one or more of the following actions, without prior notice:

  1. Issue a written warning and request immediate correction.
  2. Suspend access to Lunavia products (temporarily stop fulfilling orders).
  3. Cancel pending orders for Lunavia products.
  4. Remove authorization to sell Lunavia products online.
  5. Refuse to supply Lunavia products to the violating seller in the future.

Lunavia alone will decide whether a violation has occurred and what actions, if any, will be taken.

11. Policy Changes

Lunavia may modify, suspend, or discontinue this MAP Policy at any time, in whole or in part.

  • Updated MAP price lists and policy changes will be communicated via email or other written means.
  • It is the responsibility of each seller to stay informed of the current MAP and policy terms and to comply accordingly.

12. Questions & Contact

Questions about this MAP Policy, current MAP prices, or specific promotional plans should be directed to:

Lunavia – MAP Policy Inquiries
Email: support@lunaviawellness.com
Phone: (248) 388-9146